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Dulux's Colour of the Year for 2017 is Denim Drift

For their Colour of the Year 2017, Dulux's paint experts have chosen Denim Drift, a soft blue-grey that is soothing and calming. An true antidote to our troubled times. They have also created a broader palette of nine other blues (Earl Blue, Woad Walk, Cobalt Night, Marine Waters, Cornflower Bunch, Clock Face, Sash Blue, Indigo Shade and Borrowed Blue) to complement Denim Drift.

2017's palette is all about balance. This year, we see an interesting contrast between bolder, more striking colours and a selection of muted, lighter shades. The Colour of the Year is Denim Drift, a beautiful, timeless and versatile grey-blue that takes on a different characteristic depending on how it's used, perfectly capturing the mood of the moment and embodying our lives for 2017. The accompanying palette of tonal blue shades creates a truly accessible range that can be easily translated into architecture and interior decorating.


Creating a blue colour scheme is successful when you choose shades that work beautifully together. This year the Colour of the Year, Denim Drift, has been teamed with a palette of blues which give you the confidence to get it right every time. There are ten blues within the palette, five of them, including Denim Drift, are muted and atmospheric and the remaining five are cleaner, brighter hues that pack more of a punch. The whole collection has been designed to be used in combination across different elements of an interior from the walls to the furniture, furnishings and accessories. You can turn the visual impact up with the brighter blues and down with the muted blues to suit the style and personality of a room and can be sure that none of them will ever look out of place.

Marianne Shillingford, Creative Director at Dulux 

We've even started a new Pinterest board with lots of blue inspiration.


Dulux has also revealed four sub-trends - New Romanticism, Shared Individualism, The Working Home and Considered Luxury - all inspired by the Colour of the Year. Visit Dulux's site for more info.


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